Feminist Philosophers

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Gendered Chocolate July 31, 2009

Filed under: gendered products — Jender @ 9:42 am
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Gendered products week continues with some gendered chocolate. Ah yes, you’re probably thinking, chocolate is very gendered. It’s the quintessential girlie indulgence, after all. But not ALL chocolate….
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11 Responses to “Gendered Chocolate”

  1. Carl Says:

    In Japan, they sell Pocky and “Men’s Pocky” with dark chocolate. My wife prefers Men’s Pocky. :-)

  2. Rachel Says:

    Another reason not to buy Nestle’s products…

  3. J-Bro Says:

    OK, if you aren’t done with this topic yet:

    http://ladiestoolsonline.com/colors.asp?c=pink

  4. hippocampa Says:

    hehe J-Bro… but most tools are just like the ones we know, it’s just the front page that’s pinkish!

    *tries to hide her floral design stanley knife*

    Rachel, what other reasons?

  5. lp Says:

    mm, erm, i don’t know how to feel about this. on the one hand, i think apple make fabulously nice, well-designed and high-quality products, and so i’d love to call them ‘feminine’…but on the other…what does that mean, saying that apple is feminine because you don’t need a manual to operate their products? does that mean that it’s masculine to have to learn how to use something? er…i mean, does it mean that it’s feminine for something to be so well-designed that it’s obvious? and if so, in what sense does that fit in with the rest of what we tend to identify as ‘feminine’? hmm… i can’t put my finger on it, but something feels funny about it… or maybe i just don’t get it…

  6. Noble Savage Says:

    I think Rachel may be referring to the longstanding Nestle boycott due to their continuous breaches of the WHA code on marketing artificial baby milk, particularly in developing countries. http://www.babymilkaction.org/pages/boycott.html

    I agree with Ip that something doesn’t feel quite right about the Apple article. It seems too much like “Look! So simple that even WOMEN can use it!” I also question these figures, as stated in the article, that proclaim women make most of the consumer decisions in a household. That may be, but I don’t think it’s due to the fact that they have more purchasing power and influence. I think it’s mainly because they do most of the bloody shopping.

  7. jj Says:

    Noble Savage, I certainly agree about the shopping, which does not, of course, mean making all the choices.

    There’s a store specializing in goods from the UK a few blocks from me; maybe I’ll mosey on over and see if I can get me some MAN candy!

    Incidently, the NY Times had an article about a year ago which declared English candy bars are the best in the world.

  8. Tracey Says:

    Ahh, the Yorkie. One of my favorite gendered products. I posted about it a while back, because the marketing for it was just completely ridiculous. They tried to argue that they were “reclaiming” chocolate for men, and had a pretty darn sexist commercial:

    http://unapologeticallyfemale.blogspot.com/2007/03/yorkie-its-not-for-girls.html

  9. E. Says:

    Carl, I have always been fascinated by Men’s Pocky. I get a kick out of it. Is it really just because the chocolate is darker? And why is the pink one not Women’s Pocky?

  10. Anonymous Says:

    I’m so glad someone mentioned Pocky for Men. I’ll never forget seeing that for the first time in an asian grocery store. Hilarious.


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