News here of another online group having some measure of success in their campaigns in the UK: Mumsnet’s ‘Let Girls be Girls ‘ campaign against the marketing of products that sexualise children. They write:
It’s hardly news that the worlds of entertainment and celebrity encourage girls to believe their sexual attractiveness is paramount. But, increasingly, this same trend is visible in products marketed at young children.
Primark have responded to the campaign by withdrawing a padded children’s bikini. The mumsnet campaign page lists how some other prominent companies have responded.
Padded child’s bikini?? And I thought I was past being shocked.
Crazy eh. Apparently, Primark mentioned that they hadn’t been selling very well (prior to withdrawing the line), which is something I suppose…