for men. In a step toward gender equality (but not one that should be taken!), Indian companies have started marketing skin whitening cream for men. And as a fun tie-in, Vaseline has created a skin lightening application for Facebook. Sigh. (Thanks, Frog!)
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Oh gosh. That reminds me of a post I wrote about the ads they have targeted at women for skin lightening: http://www.nesheaholic.com/2009/11/white-beauty.html
LaNeshe, I really like the gentle criticism that you wrote on your blog.
Yes, gentle. When confronted with an issue with so many levels of subtle exploitation, it takes real inner strength to focus on the positive–that ALL colours are beautiful. I like that too.
@JJ and Xena – Thank you.
Growing up, I had friends who were dark skinned Indian- American girls. Being fair skinned, I never heard any cutting comments, but my friends did. They were simply terrible.