Feminist Philosophers

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Why not vote for some feminist-friendly Lego? June 28, 2012

Filed under: gendered products — cornsay @ 9:26 am
Tags: , , , ,

Back when I were a lad, Lego figures were more or less androgynous. About the only indicator of gender was the occasional (removable, transferable) haircut, and the astronauts and racing drivers could have anything under their suits. Since I were a lad, things have moved on somewhat, and Lego figures now have all sorts of gendered elements, not least an impressively extensive and detailed array of facial furniture.

Which is all well and good, but it does raise the possibility that a previously gender-neutral toy might become rather less so, and there are some indications that this is the case; see, for example, the faintly depressing spectacle of Lego’s attempt to create a product range appealing specifically to girls (though it’s only fair to note that one of these apparent simpering stereotypes in fact has a nice sideline in robot design and aspires to be ‘a scientist or an engineer‘).

Anyway, as something of a corrective to this, a reader has come up with a way to propose a rather more feminist-friendly set of figures, via Lego’s new mechanism for public suggestions. You can vote for the idea there, and if it gets lots of attention, there’s a chance that the company will end up producing female engineers, scientists, and so forth. In the meantime, there’s always magic markers.

 

2 Responses to “Why not vote for some feminist-friendly Lego?”

  1. Laban Says:

    Alas, it’s a case of Reality 1, Blank-Slate Theory 0.

    http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9511216/Lego-profits-jump-as-sales-of-controversial-Friends-sets-soar.html

    “The company said it sold twice as many Lego Friends sets as expected during the first six months of the year, AP reported.

    “It has been amazing to experience the enthusiastic welcome that consumers have given the new range,” chief executive Joergen Vig Knudstorp said. “Sales have been quite astonishing.”

  2. Agent Blokje Says:

    Isn’t it a good idea to just put an extra male or female wig in the set, so the builder can decide whether the minifig is male of female?


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