More gendered marketing: A new take on "girl drinks"

Here’s a Guardian blog post about three “feminine” lagers being marketed by Molson Coors.  Feminine lagers? Sounds like a category mistake!  The beer for women will come in three vague and predictably ethereal sounding flavors: “clear filtered”, “crisp rosé” and “zesty lemon.” The post is pretty good on why such a beer is not needed and is basically nonsense.  The post closes however with a concession that there is a need for “breaking the boundaries between women and beer.”  Are there boundaries between women and beer?  My many years as a bartender tell me otherwise.  But even if these boundaries exist, is that really a problem?  Much more concerning are the boundaries between women and their rights to bodily integrity, reproductive freedom, freedom from violence, and equal pay.