Gendered crayons? September 10, 2013
Oh and I guess I was wrong about wanting a big range of colours. Mustn’t have pink or purple trucks! From here.
(Thanks Mr J!)
Toys R US agrees to move away from gender-coding! September 6, 2013
For more, go here.
Toys R Us agreed to work on plans for a fresh marketing scheme that falls in line with Let Toys Be Toys’s principles. The goal of the partnership is to eventually phase out gender-specific marketing and to promote the idea of boys and girls being able to fully enjoy the same toys, no questions asked and no suggestions made. The upcoming Christmas catalog will be the company’s first true test of these new techniques.
Sadly the photo used to illustrate is not from the new Toys R Us catalog…
Picking out curtains April 5, 2013
International Women’s Day! so, pink phones..? March 8, 2013
Really, Oxfam? Pink phones? Was there no other way to achieve such a laudable goal?
Men! Shopping for groceries! January 20, 2013
Quick! Stock up on beef jerky and batteries. (Thanks, Jender-Mom!)
Hasbro Steps Up December 23, 2012
In response to a petition started by McKenna Pope, Hasbro will soon be revealing a new model of the Easy-Bake Oven (which will be black and silver) and has pledged to start marketing the toy in a more gender-neutral way.
Easy-Bake Ovens: Not just for girls December 4, 2012
New Jersey eighth grader McKenna Pope is sick and tired of hearing that baking is girly. She knows that male celebrity chefs like Jamie Oliver and Alton Brown are no strangers to perfectly flaky pie crust, and Pope’s 4-year-old brother, Gavyn, is no slouch in the kitchen, either. So when he recently asked Santa for an Easy-Bake Oven, McKenna noticed that boys weren’t featured anywhere in Hasbro’s advertisements for the mini-oven. On top of that, it only came in two colors: purple and pink. Feeling burned by the suggestion that only girls bake, the budding activist decided to do something about it.
McKenna started a petition on Change.org calling on toy manufacturer Hasbro to tone down the gender-typing on the Easy-Bake Oven. The open letter to CEO Brian D. Goldner might feature a pretty adorable video of Gavyn talking about baking (and dinosaurs!), but it’s not kidding around.