Quick! Stock up on beef jerky and batteries. (Thanks, Jender-Mom!)
Hasbro Steps Up December 23, 2012
In response to a petition started by McKenna Pope, Hasbro will soon be revealing a new model of the Easy-Bake Oven (which will be black and silver) and has pledged to start marketing the toy in a more gender-neutral way.
Easy-Bake Ovens: Not just for girls December 4, 2012
New Jersey eighth grader McKenna Pope is sick and tired of hearing that baking is girly. She knows that male celebrity chefs like Jamie Oliver and Alton Brown are no strangers to perfectly flaky pie crust, and Pope’s 4-year-old brother, Gavyn, is no slouch in the kitchen, either. So when he recently asked Santa for an Easy-Bake Oven, McKenna noticed that boys weren’t featured anywhere in Hasbro’s advertisements for the mini-oven. On top of that, it only came in two colors: purple and pink. Feeling burned by the suggestion that only girls bake, the budding activist decided to do something about it.
McKenna started a petition on Change.org calling on toy manufacturer Hasbro to tone down the gender-typing on the Easy-Bake Oven. The open letter to CEO Brian D. Goldner might feature a pretty adorable video of Gavyn talking about baking (and dinosaurs!), but it’s not kidding around.
Even my laptop isn’t pretty enough October 23, 2012
The Floral Kiss series features a unified design sensibility that has been developed for the female consumer—from the PC’s design to accessories, such as the mouse and case, and optional add-ons. Users can select their favorite color from among three variations: Elegant White, Feminine Pink and Luxury Brown.
It even comes with nifty scrapbooking, diary, and horoscope applications standard–golly gee!
Open letter to advertisers September 21, 2012
This is quite funny (and apt).
Dear people in charge of commercials targeting women,
I just wanted you to know that according to your commercials, men never eat yogurt. Not once. In your world they don’t even go near the yogurt aisle. Did you put up some sort of force field? Only women buy yogurt and when they do, they eat it with grins on their faces and talk about it as if there’s an orgasm in every little 6 oz. plastic container. And really, “swapping” a slice of strawberry cheesecake for a yogurt?
I’ll eat a slice of strawberry cheesecake if I want to. Why is every woman in your commercials watching their weight? They don’t need to feel guilty about eating a slice of that that cheesecake in the fridge or about ordering that large cappuccino. Chocolate is okay though, you say they can indulge in pieces of chocolate—because they deserve it.
Men also never eat chocolate. Or use Swiffers, or paper towels, do laundry or dishes, or buy peanut butter. Only moms who care about their kids buy peanut butter. I’m a crappy mom if I don’t buy the right peanut butter.
Also, did I miss something, or is there a requirement that I have to dance while I mop my floor?
Read the rest here.
How to make Bibles even more sexist September 5, 2012
Both Bibles are the product of author Sheila Walsh, who writes an ongoing “God’s Little Princess” and “God’s Mighty Warrior” series. Highlights include: God’s Little Princess: Dreaming of a Pink Christmas; Gigi, God’s Little Princess 4: The Pink Ballerina; Gigi, God’s Little Princess 3: Bursting With Readiness (I’m reasonably sure this one isn’t porn – but the title gives me pause); Will, God’s Mighty Warrior: They Mystery of Magillicuddy’s Gold; and Will, God’s Mighty Warrior: The Creepy Caves Mystery. You can see the full list here (scroll down to the ‘Children’s Books’ section).
Apparently, God wants little boys to epic, mystery-solving adventurers and little girls to be. . .pink obsessed ballerinas? I don’t even know. I’m truly baffled by this one.
superheroines September 4, 2012
I’m not expert in comics and/or superheroes and I know there ARE female superheroes, or better, superheroines, such as Firestar, Black Widow, Aquagirl, and Batwoman. (A wiki list can be found here.) Where are the mainstream superheroines geared towards kids lately? It’s not that they never existed, but they have been written out of the newest iterations of the mainstream kid shows. My son and daughter are into the superhero scene, which has led to my 7 year old daughter being mocked for liking Spiderman. (She seemed bemused and dismissed the mocking and the mocker pretty quickly.) We went with a Marvel comic theme in my son’s room and it wasn’t difficult to find many superheroines in posters and such for his room. But when it comes to current kids TV shows, kids movies, and most kids merchandise today, the superhero seen is virtually all male. For girls, as we know the toy market is virtually all pink and princesses.
This predicament did lead to a fun activity with my kids. They made up their own superheroines, including No Weakness, Scary Girl, Tool Girl, Hide Girl, and Loud Woman.
Where have all the mainstream superheroines for kids gone and how can we bring them back?
More gendered marketing: A new take on “girl drinks” August 30, 2012
Here’s a Guardian blog post about three “feminine” lagers being marketed by Molson Coors. Feminine lagers? Sounds like a category mistake! The beer for women will come in three vague and predictably ethereal sounding flavors: “clear filtered”, “crisp rosé” and “zesty lemon.” The post is pretty good on why such a beer is not needed and is basically nonsense. The post closes however with a concession that there is a need for “breaking the boundaries between women and beer.” Are there boundaries between women and beer? My many years as a bartender tell me otherwise. But even if these boundaries exist, is that really a problem? Much more concerning are the boundaries between women and their rights to bodily integrity, reproductive freedom, freedom from violence, and equal pay.