Interesting article here on the need to ditch ‘Miss’ and ‘Mrs’. But problems with getting ‘Ms’ to be properly understood: Eve Kay reports that when entering her info for a CRB check, she discovered they assumed that ‘Ms’ meant ‘divorced woman’. Perhaps more widespread usage would help with avoiding such confusions… But:
Kay anecdotally notes that that she found women under 30 to be unfamiliar with the title ‘Ms’. We need more high profile ‘Ms’s', clearly! Here‘s one.
For discussion of the ‘Ms, miss, mrs’ issues, see Saul (2003), Levin (he’s pro miss/mrs 1981), Soble (1981) and Purdy (1981).