‘You can never be too rich or too thin,’ remarked Wallis Simpson. Nor, she might have added, can you be too young or too well-endowed in the breast department. Various bastions of popular culture have taken this message to heart and are seemingly intent on beating it into the heads of the female population at every opportunity. Latest to join the fray is internet website ‘Miss Bimbo’, where players – typically girls aged 9 to 16 – buy dieting pills and plastic surgery for their character so that she can become the next rich It-girl. Apparently, you do have to feed her occasionally, or else she’ll starve to death. (Everything a young lass needs to know for healthy modern living, then.) The site is currently being investigated by a communications watchdog. You can read the Times article here. And here is the Guardian report.