James W Pennebaker, a psychologist at the University of Texas, counts words, or, more precisely, has a program that does that. His blog, which focuses on the language of the leading candidates in the presidential race, is full of interesting ideas about connections between words and character traits. In the debates, who is the more complex thinker? Whose language is more personal? And whose indicates deceptiveness? The answers, and the reasons he has for them, are sometimes surprising. Philosophers might find themselves worried about some of the analyses, but the project has a lot to say.