Careful with watching it though: you may decide to put all your money in an Argentinian bank. (But who knows? Maybe that’s actually a GOOD decision these days.)
By the way, I’d love to have a bit more context for this: Why has this bank, at this time decided to do this? I would think that all banks right now are especially concerned to do things which improve their financial position and avoid things which jeopardise this. So, for example, I find it hard to imagine an American bank taking the risk of boycotts which would come if they ran this ad. Are things different in Argentina with regard to transphobia? Or are things perhaps so bad financially that they’ve decided “if we’re going under we might as well do some good in the world at the same time”? It seems important to know this, as it’s vital to know what can motivate people to go ahead and take a principled stand like this, especially in troubled economic times.