So sayeth the BBC. In defence of the author–Marilyn Davidson, professor of work psychology at Manchester Business School–I think the title misrepresents her article. Good ole BBC. Is encouraging women to be more assertive about pay part of the solution to the pay gap? Seems a tricky one. Assertive-like-a-man woman still equals aggressive bitch in the eyes of many. (Go on then: it even has a quiz you can take to find out whether you’re more XX or XY when it comes to pay negotiation!)