Walk the catwalk campaign

Walk the Catwalk is a campaign to get the fashion industry to start using bigger sample garments. For some time now, I’ve heard that the reason super-skinny size zero models are used is that this is the size the clothes are– which seems to presuppose that the clothes just ARE a certain size, determined by nature, which we’ve all got to live with. Apparently things have now got to the point where established star models don’t even fit into the samples, which has motivated fashion mag editors to write to designers asking for bigger sample sizes. But the campaign wouldn’t be very interesting if it were just “please start making clothes for Christie Brinkley again”. Instead, it is actually asking for clothes to fit a wide range of women. And at least some designers are doing so. Mark Fast used size 12 and 14 models (for US readers, that’s size 8 and 10) in his recent show. Sadly, this caused some of his staff to quit, though as Broadsheet notes the explanation may be a bit more complicated than it appears.

Walk the Catwalk also offers an excellent list of things you can do.

2 thoughts on “Walk the catwalk campaign

  1. Jender, thanks so much for bringing back the important issues about weight.

    Does O, the Oprah magazine, make it to England? Surely, it does. I was just looking at an issue that had a piece about Isaac Mizrahi’s new line for Liz Claibourne. One model was 87 years old, another 60. Another woman wearing the clothes size 16. All were fashion conscious, but real life people, even though some were quite made up. And on the cover is Oprah herself at her new weight, which apparently she thinks is catastrophic, but it is on display.

    Isaac M talks about how awful sizism is, and so on.

    There’s also an article on being looked at. A woman in her late fifties discusses becoming invisible and decides she will make a difference that is visible.

    This is not to say there’s no downside to Oprah!

    There’s also a lifetime program on Sunday night, which has a former size zero model somehow in the body of a plus-size lawyer. Apparently one idea is to explore the problems with the idea that weight is a matter of will power. There’s an interesting article about it here:
    http://www.nytimes.com/2009/09/22/health/22well.html

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