That’s right. Beds for men.
After years of catering to women, manufacturers are setting their sights on men. The new macho mattresses they’re introducing have “muscle-recovery properties” and cooling technology, on the theory that men are more likely to feel too hot in bed. The bed frames feature built-in TVs, iPod docking stations, wine coolers, safes and other guy-friendly gadgetry.
Who are they catering for? Men who really care about their quality of life. Men like Dave Shapiro:
Dave Shapiro, a 33-year-old real-estate investor in Philadelphia, paid $30,000 for a Hollandia International adjustable bed that offers a built-in 32-inch Sony flat-screen TV, surround-sound speakers and outlets for laptops. “The best thing is the TV,” he says. “You don’t have to get up”