Swedes scold Toysrus for gender discrimination

According to an advertising self-regulatory agency in Sweden the company’s catalog, “discriminates based on gender and counteracts positive social behaviour, lifestyles, and attitudes”. Specifically, the committee found that the catalogue feature boys “playing in action filled environments” while girls “are shown sitting or standing in passive poses”. “Taken together, the catalogue portrays children’s games and choice of toys in a narrow-minded way, and this exclusion of boys and girls from different types of toys is, in itself, degrading to both genders.” The full story is here. (Thanks Rob.)

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