Many theorists have pointed out that the features commonly held up as being the most beautiful are those typically possessed by Caucasians. The features that are typical of other races are denounced as being inferior, less beautiful, and even defective. One manifestation of this is in the huge plethora of skin-lightening creams aimed at dark-skinned races. Here’s an Indian advert for a Ponds lightening cream:
The story of an Asian girl winning her man back by bleaching her skin is continued in later adverts.