You may recall my post a while back showing “girl” globes–remember? Pink ocean for the little ladies? Well, I’m very pleased to take another look at this PinkStinks website and find that their Christmas campaign is aimed and getting the Early Learning Centre (retailer of the girl globe and other fine needlessly gendered items) to stop the pinkification!:
Early Learning Centre or Early Learning Emergency? is our Christmas campaign calling for the ELC to stop its pinkification and gender-stereotyping of children’s toys.
We know the ELC is not the only toy retailer involved in this practice but we believe that by styling its stores as centres of learning the company is making our children a promise it has an absolute duty to live up to.
In our opinion, by stocking toys which can send narrow and damaging messages to children about what it is to be a girl or a boy, the company is not delivering on that promise.
Please help us by boycotting the ELC or its ‘pink’ products; complain to your local ELC branch manager or email or write to ELC headquarters and your local MP.
Well put! Check their site for details on how you can get involved!