Extremely serious, very informative if you are new to the area, but also great fun!
The topic here is race, but you can see how it could apply to associations with gender. The bad news, of course, is that what we feel implicitly is a matter of the images in our culture. We’re going to have to change the culture, including creating occasions when we and others have the positive experiences needed.
H/T to The Situationist, where you can find more links to their posts on bias AND a link to the IAT itself.