I don’t know about you, but it seems hard, upon watching, to see this as anything other than an attempt to inform about available services. In fact, it has been the advert was in part motivated by the finding that many women did not know what resources might be available, or how to access them, in the case of unwanted pregnancy.
All the more baffling, then, to see opponents of these describe them as portraying abortion as ‘just another consumer service’. That claim seems to rely on the following false assumption: that all television adverts market consumer services. But of course many television adverts are not of this kind: public health broadcasts (to which these adverts are surely most analogous), party political broadcasts, are but some of the counter-examples.
There’s another tirade against the adverts here. I haven’t picked apart all the fallacious arguments in it yet, but feel free to do so. It might be useful for critical thinking classes.