No, it really isn’t blue

Jezebel reports a truly historic moment in advertising: an ad for Always pads has depicted a pad stained with red, rather than the ubiquitous blue.

And okay, the depiction still looks nothing like blood (it’s just a red dot) and the ad doesn’t actually acknowledge that it’s supposed to be blood (nor does it, of course, mention blood in any way). But hey, the dot’s not blue. That’s progress.

Maybe someday we’ll get ads that explicitly acknowledge that women buy menstrual products for (cover your delicate ears, boys!) menstrual blood. I’m sure some would find that disturbing, but it can’t be any weirder than the blue liquid that’s the current advertising standard. If I ever started leaking blue fluid, my first thought would not be “hey, at least I’m wearing a fantastic brand of tampon!”