We’ve posted a few times about the trend to gender food. Whether it’s ‘women laughing alone with salads’ or attempts to ‘butch up’ cupcakes, seem food is ripe for gendering. There’s a nice post over at Sociological Images about this that’s worth reading. My favourite is Mammoth Supply company’s attempt to make manly iced coffee, yogurt, and assorted dips.
5 thoughts on “Manly Food”
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My favourite of instance of gendering products is the desperate attempt to make skin products appear manly. Rather than calling it ‘moisturiser’, they call it ‘Targetted Skin Defence System: Turbo’ and put a picture of a jet and a gun sight on the front. Another tactic is, since shaving is a manly grooming activity, to associate other unrelated products with shaving. So they’ll have a moisturising after-shave thing, and then a separate daily moisturiser called ‘Post-Shave Moisturiser’, even though strictly speaking, moisturising doesn’t have anything to do with shaving.
I always enjoy stopping by the men’s skin section in Boots for a laugh at how preposterous it is.
[…] by this twist on macho nutrition. I like that it’s a twist on your usual manly foods. (See here and here for posts on food and […]
[…] amused by this twist on macho nutrition. I like that it’s not your usual manly foods. (See here and here for posts on food and […]
[…] written about manly foods before here but now colour names have genders […]
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