Of interest to feminist philosophers…I haven’t read this but I’m intrigued. I’m curious as to whether the foreign language effect applies to the kind of biases feminists and others have been concerned about in academic life. Should we conducting hiring committee meetings in German, for example?
“The Foreign-Language Effect: Thinking in a Foreign Tongue Reduces Decision Biases”
Would you make the same decisions in a foreign language as you would in your native tongue? It may be intuitive that people would make the same choices regardless of the language they are using, or that the difficulty of using a foreign language would make decisions less systematic. We discovered, however, that the opposite is true: Using a foreign language reduces decision-making biases. Four experiments show that the framing effect disappears when choices are presented in a foreign tongue. Whereas people were risk averse for gains and risk seeking for losses when choices were presented in their native tongue, they were not influenced by this framing manipulation in a foreign language. Two additional experiments show that using a foreign language reduces loss aversion, increasing the acceptance of both hypothetical and real bets with positive expected value. We propose that these effects arise because a foreign language provides greater cognitive and emotional distance than a native tongue does.
Sayuri L. Hayakawa and
Sun Gyu An
The University of Chicago
Published online before print April 18, 2012, doi: 10.1177/0956797611432178 Psychological Science April 18, 2012 0956797611432178