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A recent Indian advertisement for Clean and Dry, a vaginal wash which promises women fairer private parts, has led to an outcry among many in the country.
The television ad shows a woman unhappy in the company of her husband, as he seems more interested in the morning paper than her. After a liberal use of the vaginal wash, the woman appears in shorts and beckons the man who swings her in his arms, suggesting happiness.
The tagline of the ad says: “Life for women will now be fresher, cleaner and more importantly fairer and more intimate.”