Vaginal whitening wash?

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A recent Indian advertisement for Clean and Dry, a vaginal wash which promises women fairer private parts, has led to an outcry among many in the country.

The television ad shows a woman unhappy in the company of her husband, as he seems more interested in the morning paper than her. After a liberal use of the vaginal wash, the woman appears in shorts and beckons the man who swings her in his arms, suggesting happiness.

The tagline of the ad says: “Life for women will now be fresher, cleaner and more importantly fairer and more intimate.”

3 thoughts on “Vaginal whitening wash?

  1. Good grief. The products that actually do lighten skin are pretty nasty. So, in addition to the grotesque notion of ‘beauty’ implicit in the product/ad, we have the danger of physical harm. Adding injury to insult.

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