Etsy’s Recipe For Recruiting and Retaining Women Engineers

As if these awesome dinosaur leggings weren’t reason enough to love Etsy, First Bond Capital reports on its blog that Etsy nearly quintupled its number of women engineers in just a year through a series of smart decisions and innovative methods. [See the coverage of this in The Atlantic, too.] In particular, Etsy aimed for more junior hires but helped to train those hires by providing them with grants to enroll in Hacker School. Etsy CTO, Kellan Elliott-McCrea, reckons their approach wasn’t just equity supporting — it also helped the company to recruit better and more economically. The post should be required reading at all universities and tech companies. Here’s a taste:

Etsy… had a substantial “boys versus girls” dynamic, where engineers (mostly male) sat on one side and the women on the other… It was a broken system that required changes on both sides of the house…. Simply saying that you value diversity internally isn’t enough – there’s just no reason for an outside observer to believe you if they come and see a scarcity of women in the organization.

Thanks, Mr. Jender!