A pink picture and a blue picture are worth a thousand words each….

If you’ve ever wondered about girls and pink and boys and blue, you should definitely go look at In Kids’ Rooms, Pink Is for Girls, Blue Is for Boys at Slate.

JeongMee Yoon’s “The Pink and Blue Project” began when her 5-year-old daughter wanted to wear and play with exclusively pink clothing and toys.

Realizing her daughter was part of an international phenomenon of gender-specific marketing campaigns, Yoon began photographing American and South Korean children in their bedrooms with their collection of pink and blue objects, highlighting the powerful gender-oriented marketing pitch toy companies such as Mattel make to children and parents.

To create the series, Yoon took an approach not unlike that of the strategic marketing campaigns she wished to capture.”

"The Pink Project I" Lauren & Carolyn and Their Pink Things, 2006 (l) "The Pink Project II" Lauren & Carolyn and Their Pink & Purple Things, 2009

Go read the rest of the story here.

9 thoughts on “A pink picture and a blue picture are worth a thousand words each….

  1. I agree with the commenter on the linked page who said they were quite struck by just the vast amount of stuff these kids have. I don’t think all my possessions from childhood from years 1 to 18 would add up to as much as this! Holy shit.

    Do people really own this much?

  2. I think that might just be a result of the way it is being presented. You could probably throw the stuff in most of those rooms into a toy-chest and not notice it at all (plus, there are clothes draped everywhere)

  3. I shared this on my facebook wall yesterday. One of my best friends got really upset thinking that I was attacking the color pink. I tried so hard to explain that it isn’t the color, i really like pink. That it is the gendering of EVERYTHING. I wish there was more variety and less gendering. And it isn’t just children’s toys. I have been using head and shoulder’s Refresh shampoo for years, now it has a huge “MEN” label on it. Will men avoid washing their hair if we don’t tell them that the product is just for them? Will girls not know how to ride a bike if it doesn’t have pink flowers all over it?

    And why did my friend, take this post as a personal attack against those who like pink?

  4. There are two line of washing hanging in the garden next door to me all of it belongs to the baby girl who is less than a year old.

    However a trip baby clothes shopping with a friend of mine recently showed that nearly everything for girls was only available in pink s perhaps that it why.

  5. There’s another side to environmental gendering. It’s not just nurture, there is something in nature too. Has anyone studied the research? It shows that girls under 3 or so seem to prefer colours in the red side of the spectrum (yes, not pink) and boys, colours in the blue side of the spectrum. Interesting, eh?

  6. Paula, can you provide a link to the research you’re referring to? By 3, children have been exposed to a vast amount of socializing, so I’m not sure where “nature” is supposed to come in. If the research has to do with color preferences in newborn infants, there are methodological issues in monitoring preference (not to say that it can’t be done, but one must be very careful to account for experimenter bias; cf. Cordelia Fine’s criticisms of Baron-Cohen & Connellan). But it’s difficult to say more without seeing this research (how many studies? have they been replicated? what’s the methodology? were the experimenters aware of the sex of the subject? etc.).

  7. I’m just going to dress my babies up in yellow. When their older they can choose what color they like.

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