“Commercials that sexualize women are nothing new, but the Miss Representation organization now offers a forum for people to call out the worst offenders. Just this week, a sneak peek of Heidi Klum’s sexy Carl’s Jr. and Hardee’s ad showed her seducing a young man with a burger in a Mrs. Robinson-like role. It’s this type of commercial that may find itself targeted on Miss Representation’s #NotBuyingIt app, which is demoed in the video above. After using the hashtag #NotBuyingIt on Twitter to reject sexist ads, the organization behind the Miss Representation documentary has created an app to centralize all those complaints in one place. With a funding campaign in process, the app would allow users to upload sexist media, connect with supporters, and call out specific companies.”
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