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Toys R Us agreed to work on plans for a fresh marketing scheme that falls in line with Let Toys Be Toys’s principles. The goal of the partnership is to eventually phase out gender-specific marketing and to promote the idea of boys and girls being able to fully enjoy the same toys, no questions asked and no suggestions made. The upcoming Christmas catalog will be the company’s first true test of these new techniques.
Sadly the photo used to illustrate is not from the new Toys R Us catalog…