If you would like to contribute to the ongoing discussion about how to measure placement data and how to think about philosophy program rankings, you can do so here over at New APPS, where Carolyn Dicey Jennings is continuing to discuss all the number crunching she has been doing for the benefit of the profession.
Day: July 2, 2014
UK gadget magazines drops swim suit models when it realizes it has women customers.
Not sure what’s most shocking about this piece of news: that a tech gadget magazine thought it was appropriate to boost its sales by having half-naked women on the cover? Or that the magazine didn’t realize it had a substantial female readership?
No longer : Stuff magazine discovered market research and decided to drop the swim suit models from its covers, when it noticed that sales went up by 10% whenever they didn’t feature half-naked women.