Since we frequently point out the occasions when toy manufacturers and the like make depressingly gender-normative gestures with their products, it’s a pleasure to also point out the occasions when they get things right. So: three cheers for Ladybird, the popular publisher of childrens’ books, who have undertaken to remove any gendered labelling from their collections of stories, since “we certainly don’t want to be seen to be limiting children“.
In the interests of editorial impartiality, it should be noted that other publishers have made the same pledge: Dorling Kindersley, Miles Kelly Books, and Chad Valley have also undertaken to refrain from publishing new titles with gendered branding.
This is a result of pressure from the Let Books be Books campaign, a subsidiary of the Let Toys be Toys campaign, worthwhile enterprises both.