One thought on “Diet Racism

  1. Reblogged this on MedusaMix and commented:
    It’s all so brilliant!
    “This process is brought to its conclusion in the case of caffeine–free diet Coke. We drink a drink for two reasons: for its nutritional value and for its taste. In the case of caffeine–free diet Coke, its nutritional value is suspended and the caffeine as the key ingredient of its taste is also taken away. All that remains is pure semblance, an artificial promise of a substance which never materialized. Is it not that in the case of caffeine–free diet Coke that we almost literally drink nothing in the guise of something?”-Slavoj Zizek

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