Maternity Policy As Talent Retention Strategy

According to this Washington Post article, Vodafone has announced a new policy for working mothers: 16 weeks paid maternity leave, then an option to work 30 hours a week on their full-time salary for the six months following their return.

From what is said in the article, it appears that Vodafone is adopting the policy to address issues of talent retention (as opposed to thinking of it in terms of compliance with legal obligations).