Target will stop sorting kids’ merch by gender

Target announced a commitment to ending the rigid distinction between the exceedingly pink “girl” aisles and the primary colored, red and white “boy” aisles. More, they’re ‘promising to even get rid of subtle cues about who toys are for, like “pink, blue, yellow or green paper” behind the actual shelves.’ After years of such complaints, the one that seemed to go rather viral and move them to action was the photo a shopper took of an aisle labeled as holding two sets of things: Building Sets, and Girls’ Building Sets.

Now if only more such stores would follow suit!