Brittney Cooper does a great job putting this in context.
Obama did not arrive at this thinking about the importance of Black women solely out of a sense of altruism. Though he quipped that Black women are a “majority of my household,” a fact about which he “cares deeply,” the president arrived at the expansive view of the problems and possibilities that shape Black women’s lives because of many months of committed advocacy work from groups focused on the well-being of Black women and girls.
When the president announced his My Brother’s Keeper initiative focused on the structural challenges faced by men and boys of color in Winter 2014, more than 1,500 Black women signed a letter demanding that the program include remedies for Black women and girls. This public push led to months of closed-door meetings in which a series of reports about the dismal outcomes Black girls face with regard to the school-to-prison pipeline and the sexual abuse-to-prison pipeline forced the president’s team to reconsider what it might mean to suggest that only one sex was worthy of his attempts to address structural racism.