The ever-awesome linguist Deborah Cameron:
When I’ve written about this subject before, my message has been addressed to the producers of bullshit: stop policing women’s language. But this time I’m going to focus on the consumers. Women, please understand: it’s not you that’s undermining yourself by using powerless language; it’s the bullshitters who are undermining you with their constant incitement to anxiety, insecurity and self-censorship. And you don’t have to let them get away with that; all you have to do is ignore them. Don’t buy their books. Don’t sign up for a training course. Don’t laugh at jokes about women saying sorry all the time. And don’t download the Just Not Sorry app. Because the suggestion that removing ‘just’ from your emails will significantly advance your career is an insult to your intelligence. And that really does demean you.
For more go here. And you really should.