Trump understands far more clearly than any of his competitors that politicians are salvation peddlers, and he uses that insight to great effect.
I doubt that this is deliberate or calculated. Rather, it seems more like a salesman’s gut understanding of human psychology. And it’s because he successfully positions himself as a savior that those who are hooked on Trump are prepared to turn a blind eye to his shortcomings, incoherencies, and his uneasy relationship with reality.
But how did Trump come to be a savior?
The first task of an aspiring savior is to convince people that they need to be saved. To do this, Trump uses the same rhetorical techniques as Adolf Hitler did during the 1930s.
I understand how incendiary the comparison is, so I use it advisedly — and with respect to this specific talent, if you can call it that, of both men.
For more, go here.