Doritos– for women!

There may be a lot of terrible and terrifying stuff going on in the world, but now we’ve got something wonderful to look forward to: Lady Doritos! (Thanks, J-Bro!)

Because women have been struggling, and failing, to enjoy Doritos, Nooyi said that Pepsi is designing a series of innovative chips for women. The products will be packaged differently and offer, “low-crunch, the full taste profile,” but, “not have so much of the flavor stick on their fingers.” It’s serious flavor-equity gap created by generations of phallocentric chips that PepsiCo is bent on closing.