Gendered bread. It’s a thing we have in Canada now.

A Canadian bakery is stirring up controversy with a pair of gender-based bread loaves — one made and labelled for women, the other for men — that have hit the shelves of local Loblaws, Sobeys and No Frills locations.
Stonemill Bakehouse, a Toronto-based bakery, is selling “milder,” “light-textured” hemp and quinoa bread stuffed with vitamin D and calcium and packaged in a pink-accented bag for women. A matching “hearty” barley and rye version with protein and fibre is targeted at men.

See the Toronto Star article: